“I think ad blockers are really relevant today because people my age have such a low attention span,” Pence said. “We consume content so fast, we don’t read entire articles or view videos completely. We only read 140-character tweets, if that. I haven’t read a book in years. I read summaries online and go on Wiki [for] all the important quotes for papers. I haven’t bought a book since freshman year and even then, I didn’t use it.”
And how many others? Millions. A June 2015study by Page Fair and Adobe cited 198 million monthly active users who block ads. Usage of ad blockers in the U.S. grew by 48% in 2015, increasing to 45 million average monthly users in Q2 2015.
Pence said he’s also annoyed by what the networks do. “A lot of websites like ABC, NBC, etc. ask me to deactivate the ad block if I want to watch shows on their sites,” Pence noted. “That’s new in the last few weeks. I don’t do it. I‘d rather not watch the show. “ Networks, are you listening? Are you?